Ahh...brand story day! As anyone who has ever been through this exercise knows, writing your brand story is an exciting, invigorating, pivotal time in the development of your business and vision. It is also be stressful, hard, frustrating, and repetitive
Read MoreFor most new brands, a pivotal part of defining who they are and what they stand for as a company is to identify the 'target consumer', or put another way, the shopper most likely to buy their products or services. In addition to understanding who this shopper is (and is not)...
Read MoreWe all seem to spend a lot of time talking about what our content and copy should be, so today I thought it would be more interesting to talk about what content should NOT be, because believe it or not, this is a thing.
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