Do you remember the things you used to love--or hate--to do as a kid? For me, that would be playing with my Barbies, helping my mother cook, and running. I loved to run...as fast and as far as I could, whenever I got the chance. I didn't much care for sports overall, and was always the last kid picked for any sporting team in PE class, and the worst at nearly every 'sport' we had to play...except running.
Read MoreFor most new brands, a pivotal part of defining who they are and what they stand for as a company is to identify the 'target consumer', or put another way, the shopper most likely to buy their products or services. In addition to understanding who this shopper is (and is not)...
Read MoreI know I'm not the only one who has heard this old chestnut: "No one reads anymore" or, "We don't need content; our consumers only want pictures and videos". I am by no means an SEO expert but I'm just gonna go ahead and say that is crappy advice, and not true to boot.
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