Ahh...brand story day! As anyone who has ever been through this exercise knows, writing your brand story is an exciting, invigorating, pivotal time in the development of your business and vision. It is also be stressful, hard, frustrating, and repetitive
Read MoreFor most new brands, a pivotal part of defining who they are and what they stand for as a company is to identify the 'target consumer', or put another way, the shopper most likely to buy their products or services. In addition to understanding who this shopper is (and is not)...
Read MoreI find a lot of inspiration at my gym, and not just to workout. This week, my inspiration came in the form of is this sign. It got me thinking about the excuses we all make for not doing something in our lives and more pointedly, our brands and businesses.
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