Show up. Seriously, just showing up to do the work of working hard to succeed means you are already two steps ahead of where you were yesterday. Stop dreaming. But don’t lose your dreams…just put them away for a bit…
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Ahh...brand story day! As anyone who has ever been through this exercise knows, writing your brand story is an exciting, invigorating, pivotal time in the development of your business and vision. It is also be stressful, hard, frustrating, and repetitive
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For most new brands, a pivotal part of defining who they are and what they stand for as a company is to identify the 'target consumer', or put another way, the shopper most likely to buy their products or services. In addition to understanding who this shopper is (and is not)...
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