Ahh...brand story day! As anyone who has ever been through this exercise knows, writing your brand story is an exciting, invigorating, pivotal time in the development of your business and vision. It is also be stressful, hard, frustrating, and repetitive
Read MoreFor most new brands, a pivotal part of defining who they are and what they stand for as a company is to identify the 'target consumer', or put another way, the shopper most likely to buy their products or services. In addition to understanding who this shopper is (and is not)...
Read MoreThis morning, the gym was crowded, which forced me from my usual treadmill, in front of the TV that shows the Cooking Channel (because nothing says 'keep running' quite like watching a program all about dessert) to a treadmill in front of a TV in what I like to call...no (wo)man's land, which is to say...
Read More
