It's tempting, in our time of technological dependence, to presume that good writing matters less and less to your business's success than say, your e-commerce platform or social media presence, but the truth is...
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Lately, it seems to me that often, when brands or businesses are reaching for a word to describe one of their products or a new offering, the word which for which they most often reach is 'amazing'. Everything is 'amazing'...
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I'm often asked to write not quite so many words. "Martha, this is great but can you cut it down?" is feedback often heard around my office, and if I'm being honest, sometimes it's frustrating...
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