When I was around 11 years old, I swallowed a fly. I didn’t mean to swallow the fly, it (and I) just both happened to be in the right place at the wrong time, and the ‘incident’ as I called it for many years after, quite literally went down. So how did I happen to swallow a big, fat, lazy housefly when I was 11 years old?
Read MoreIt's tempting, in our time of technological dependence, to presume that good writing matters less and less to your business's success than say, your e-commerce platform or social media presence, but the truth is...
Read MoreLately, it seems to me that often, when brands or businesses are reaching for a word to describe one of their products or a new offering, the word which for which they most often reach is 'amazing'. Everything is 'amazing'...
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