Interesting perspective on writing, and why designers need to also be writers. Or, as I see it, why designers (and any other business leader in need of content) should partner with a professional freelance writer.
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Lately, it seems to me that often, when brands or businesses are reaching for a word to describe one of their products or a new offering, the word which for which they most often reach is 'amazing'. Everything is 'amazing'...
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