This morning, the gym was crowded, which forced me from my usual treadmill, in front of the TV that shows the Cooking Channel (because nothing says 'keep running' quite like watching a program all about dessert) to a treadmill in front of a TV in what I like to call...no (wo)man's land, which is to say...
Read MoreFor any brand, and in my opinion particularly one that is new or young, it's easy to think that once the basic elements of the brand are conceived: you know, the brand positioning, moodboard, tagline, etc. the branding process is over and branding, in essence, is done. The truth is, nothing could be further from the truth.
Read MoreEvery brand has a story, but have you ever noticed how not every story does justice to the brand? It's sad really. Telling your story should be one of the most exciting parts of the branding process...
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