For any brand, and in my opinion particularly one that is new or young, it's easy to think that once the basic elements of the brand are conceived: you know, the brand positioning, moodboard, tagline, etc. the branding process is over and branding, in essence, is done. The truth is, nothing could be further from the truth.
Read MoreSo, you or your brand are ready to hire a copywriter. That's great! A skilled copywriter can bring an influx of creativity to your project, as well as help move existing content from dull to dynamic with just a few tweaks.
Read MoreEvery brand has a story, but have you ever noticed how not every story does justice to the brand? It's sad really. Telling your story should be one of the most exciting parts of the branding process...
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