We all seem to spend a lot of time talking about what our content and copy should be, so today I thought it would be more interesting to talk about what content should NOT be, because believe it or not, this is a thing.
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I know I'm not the only one who has heard this old chestnut: "No one reads anymore" or, "We don't need content; our consumers only want pictures and videos". I am by no means an SEO expert but I'm just gonna go ahead and say that is crappy advice, and not true to boot.
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This morning, the gym was crowded, which forced me from my usual treadmill, in front of the TV that shows the Cooking Channel (because nothing says 'keep running' quite like watching a program all about dessert) to a treadmill in front of a TV in what I like to call...no (wo)man's land, which is to say...
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